Samsung Smart TV provides a user experience that differs completely from that of other familiar devices,
such as mobile devices and desktop computers. Users will experience something new while using their TVs.
Samsung Smart TV provides a user experience that differs completely from that of other familiar devices,
such as mobile devices and desktop computers. Users will experience something new while using their TVs.
Samsung Smart TV provides a user experience that differs completely from that of other familiar devices,
such as mobile devices and desktop computers. Users will experience something new while using their TVs.
Samsung Smart TV provides a user experience that differs completely from that of other familiar devices,
such as mobile devices and desktop computers. Users will experience something new while using their TVs.
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Smart TV Remotecontrol
# UX DESIGN # SMART TV #REMOTECONTROL # TANGIBLE DESIGN
Samsung’s first universal remote controller of Smart TV
The user can control external devices connected to the TV using the TV's remote control.
Which have one smart clicker to control all our cable boxes, disc players, video streamers and apps.
2015 - 2017

PERIOD
2015 - 2017.09 ( 3 years )
ROLE
I was part of the Remote control UX unit
(Lead team of 4 UI designers and 3 GUI designers)
I was responsible for the remote control UX design of
Smart TV and producing all major deliverables.
; concept design, analyse the data, prototyping, user test, commercialization.
PROCESS

Research
Define key feature
Technology research
Comparative analysis
(Shadow interview)
Layout
Cowork with SW and HW
Reflect feedback
Element
button shape
icon design
User test
A/B test
Interview
Concept
" The Samsung Smart Control remote serves as a single control unit for nearly all devices connected to a Samsung Smart TV,
eliminating the need for multiple remote controls. "
- Samsung Newsroom -

[ PROJECT GOAL ]
Simple look (Reduced the buttons) and simple usage
(Coverage other devices controls with one controller)
1
Physical design
2015

2016 -

Consistent of control way
Eliminating touch and pointing sensors, and providing only push button which is familiar control way to users.
Simplified the buttons
As provide a new type of Smart home UI, setting functions (source, menu) moved to Smart home.
And other left buttons were regrouped depend on the function.
Enhanced voice search
Creating a voice button (Bixby) for searching TV contents more conveniently.
Improved visibility
Providing a different form of buttons depending on the button categories.


2
Optimized all TV functions which using with remote control
It required that understanding the whole scenario of TV using remote control,
and developed improvement points about control and TV screen UI for optimal use of the remote control.
Moreover, to cover the functions of the external devices with Samsung one remote control,
studied external devices' structure and collected data of those key functions.
* External device; Local broadcasting, STB, Game console, OTT box, etc
Other devices

