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[ SERVICE DESIGN / TANGIBLE DESIGN ]

LUB LUB

Suggesting the way of recording travel memory in Southbank.

Tourists can record texture of architectures with ‘LUB’ postcards easily when they visit Southbank.
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PERIOD

2018. 05 - 06  (3 weeks)​

ACTIVITY

Graduate diploma course of Goldsmiths  
Personal Project

PROCESS

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Desk research

Idea sketch

Field research

Material study

Output design

Making film

BACKGROUND

Most of the tourists recorded their travel memories with a smartphone,
so they will have travel records that look similar.
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DIRECTION

'Providing tourism contents that do not required using a smartphone in London'

Most of the tourists are depend on a sense of ‘Sight’ due to a smartphone.

This tourism content can provide different experience content using other senses.

Among the various senses, I thought that 'Touch' can give a unique experience to tourists in London.

SIGHT

TOUCH

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RESEARCH

1

Researching articles

Finding way of capturing memories using touch sense

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2

Recorded travel memories without a Smartphone while traveling Italy and Barcelona 

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Rubbing texture in cities and it can be very unique memories

because cities had their own patterns and material of architecture. But it requires more improved some points.

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1

Unique travel recorded 

2

Effective to remember memories

Requirements

1

Utility

Rubbing outputs are inconsistent, so it will have to be just for storage.

Need to find more useful usage as good souvenir content. 

2

Motivation

This activity depends on the user's intention,

so it required that giving motivation to people for recording texture.

IDEATION

1

The specific location in London

'South bank'

 

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Decided the 'Southbank' place because people could feel the various senses except for the 'touch'.  

so when providing 'touch' sense to people, this place can provide a perfect place for experiencing five senses.

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Finding key ideas through idea sketch and field research

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2

Study material and rubbing way

Ideation for finding proper material about rubbing texture.

‘Paper’ is proper material for ‘rubbing texture’

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3

Format

For making the consistent format of contents, so I combined with familiar tourism items and rubbing textures

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PROTOTYPE

Made a various rough prototype and design samples which considered these requirements; utility and motivation.

Among these prototypes, made the postcard form more specific.

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CONCEPT

‘LUB’ is a collection book of Southbank attractions postcards

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LONDON + RUBBING TEXTURE = LUB

Tourists can rub the main architectures textures of Southbank through ‘LUB’, and the cards consist of five landmarks;

Royal festival hall, The national theatre, OXO tower, Tate modern and Glove theatre

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'Lub’ is sold at the Royal festivals hall souvenir store. 
Which is the starting point so it gives motivation to people about visiting other landmarks.
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OUTPUT

Postcard consists of cover paper and inner paper. 
Half of building image shows appearance and left image is used for expressing their texture.
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Users can rub the texture with inner paper. 
Each page has a perforated line so people can separate it and use for postcard.
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VALUE

Tourists are able to record their travel memories in a different way, and also customized what they want.
And it can have a more positive possibility as 'SCALABILITY'.

 [ Design for Disabled People ]

'Lub' idea can help to capture travel memories not only ordinary people but also a blind tourist.
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They have used the hand for capturing a moment when they are travelling but it has to rely on memory,
so 'Lub' can be helped to them for recording their touch memory.
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[ ‘Completely blind backpacker travelling around the world’ from BBC Travel Show. ]

Copyright 2022 All rights reserved by Jenny Jung

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